For CZ.BASKETBALL, we created a national team jersey concept and a versatile graphic pattern designed to carry its identity beyond the court. Rooted in Czech heraldry, the design brings together the lion and lioness as symbols of strength, courage, and team spirit, representing both the men’s and women’s national teams. The crown reflects national pride and ambition, while claws and flowing tails capture the intensity and agility of basketball. Together, these elements form a distinctive visual language for jerseys, communications, and branded spaces.